A multi-disciplinary designer with a knack for detail (and occasionally crouching in awkward positions to get the perfect shot). Whether it’s nailing the angle on a camera or crafting the finer points of a brand identity, I’m all about going the extra mile to capture that magic moment of creativity.

With a passion for evolving brands and telling their stories, I love diving into projects that challenge the norm—be it reshaping a brand’s identity, boosting awareness, or just finding a new way to make an impact. After three rewarding years helping Livi’s brand grow and evolve, alongside independently collaborating with leading brands such as Numan and Natures Menu, I’ve stepped into an exciting new chapter at The LEGO Group.

I’m now focused on shaping and building compelling CRM campaigns that connect global audiences with some of the world’s most iconic IPs, including Pokémon, Star Wars, and Marvel - bringing storytelling, creativity, and play together at scale.